YOUR IR PRESENCE ON THE WEB |
For a very simple investor relations page click here This page utilizes information already a matter of public record on the Internet. The company profile is a combination of the profiles presented at Hoovers and Market Guide. This is a page which WSC provided to a client for temporary use at their "Under Construction" website. That website has since been completed and the links on this page may now be outdated; however, it should give you an idea of what you can do quickly, easily and effectively.
Click Here to see the HTML Code for the very simple investor relations page. To make the sample page your own, all you need to do is save the HTML Code page as text (or save the "real" page, above, as HTML), and change the sample company's name, stock symbol, and information to your own. Please remember that URLs (web addresses) are case-sensitive. If a stock symbol is capitalized (or lower-case) in the sample your symbol must also be capitalized (or lower-case) in your version. You will notice that to improve the chance of being found by search engines, key words and phrases from the company description are repeated in the META tags and in a comments tag. As mentioned above, the links on this page may be outdated!. If you create a similar page, you will have a similar task of keeping the links current.
Today there are a number of services which enable you to create an instant IR page with real-time or delayed data for your company. Prices vary. For a good example, look at the E-Trax services at AlphaTrade.com.
There are many sites on the Web which give information on web design and programming. This may not be a subject you want to learn in depth. You should, however, be aware of developments in the area of financial tools and standards, if only to point your IT department in the right direction for the investor relations portion of your Website.
For those do-it-yourself-ers who want to increase their company's visibility with search engines, here are some sites which will help you register more efficiently.
